Resources to help you communicate, position, and sell with clarity
- Tailor messaging for different stakeholders
- Build stronger positioning strategies
- Align sales conversations with the customer lifecycle
- Improve win rates through clarity and confidence
Make every conversation count with the right message, at the right time, for the right audience.
Is Your Tech Too Complex to Sell?
Strategic Growth Group helps you turn complex solutions into a clear, compelling message that sells.
Too many sales calls are filled with terms only engineers understand.
Non-technical decision makers tune out – or never truly connect with your value.
At Strategic Growth Group, we know that selling complex technology isn’t just about features. It’s about translating those features into business outcomes that matter to each person at the table.
Learn how to align your message to your buyer’s goals, build trust across stakeholders, and shorten your sales cycle.
OUTCOMES
Higher customer loyaly Uncover bigger salses opportunities Shorter sales cycles Better progress on each sales call Sales conversations are guided towards specific decision makers with unique business interests
IDEAL SOLUTION WHEN
B2B sales with long cycles Customer decides through purchasing committees Product features have some complexity
TARGET AUDIENCE
Incoming or recently promoted sales leader Founders hiring theri first sales team Sales teams in tech devices industries Key account managers
DELIVERY METHOD
In person, small group with sales leaders and customer-facing teams.
OUTCOMES
Gain confidence entering into a bargaining situation Build loyalty with key accounts Creatively seek better goals Collaborate to build higher value Reduce anxiety and second guessing
IDEAL SOLUTION WHEN
Sales involve intense price negotiations
Frequently interacting with vendors or clients
Competition tends to undercut your prices
Proposals involve a lot of components
(line items, terms, conditions, ...)
Customer is a repeat client over time
TARGET AUDIENCE
Sales reps and managers Purchasing or procurement agents Brokers and value added sales channels
DELIVERY METHOD
In person, groups of 10-20
OUTCOMES
More upselling and re-selling Quicker closing cycles Deeper relationships with customer's team Higher value-needs alignment Customer loyalty increases Account manager confidently owns the sales process
IDEAL SOLUTION WHEN
Sales team relies solely on relationship building Opportunities move slowly down the funnel Poor connections with customer team Customer needs are only superficially uncovered Sales calls are improvised with vague objectives
TARGET AUDIENCE
Sales teams in B2B environments Sales leaders Sales support functions Customer-facing roles
DELIVERY METHOD
In person, groups of 15-20
1. Let's talk
Let's have a relaxed 30 min conversation about you, your business, what is working, and what is not. By the end, we will clearly see if we are a good fit for each other.
2. Definition
We dive deeper into the vision of where you want to take your business, what you have in place, and the priorities that need immediate attention. You will get a taste of what our coaching approach looks like.
3. Get to work
We design a customized program with key targets, outcomes, and actions adapted to your needs and goals. I provide guidance, your team turns it into action, and I keep everyone focused on targets, progress, and achievement.
